Perimenopause and Menopause: The Rebrand

Updated: Jun 15

The narrative is old news. The women aren’t. It’s time to rebrand talk and action around perimenopause and menopause.



Like so many elements of womanhood, we don’t talk about menopause. We certainly don’t talk about perimenopause. God no, why would we?! Women over 45 – what’s there to talk about? At least that’s the message the world blares from its age-old megaphone of ‘Ladies, We Don’t Want to Hear About Your Lady Stuff’. And so women suffer (largely in silence, of course) through a seismic shift in their physical and emotional state. They endure sketchy access to relevant and reliable information about what’s happening, how to handle it, and what kind of help and treatment options are available.


And sex? Well, society would have us believe that part of a woman's life disappears in a puff of dust.


Daily life, sex, relationships and work, perimenopause and menopause can affect them all; but it’s not all de-sexualised doom, gloom and vaginal dryness from there on out – no, ma’am. While menopause signals the end of a woman's fertility, it also signals that she’s approximately two-thirds of the way through life. That’s a whole lot of life left to live. To live it fully, we need to nurture our physical, mental and sexual health. We need to rebrand the experience of perimenopause and menopause.